When and why did you join PWN? I joined PWN in April 2017. I joined because the women business owners in this group are dynamic, and I enjoy the social aspect. Additionally, I appreciate learning about business tips that I can apply to enhance my clients’ experience, or share with other business owners. I always leave the meetings a savvier business owner.
What’s your business? Milestone Real Estate – Residential Real Estate Sales in San Francisco since 2003. My client demographics include seniors that are downsizing, families that are upgrading, siblings that need to sell their family home, first-time home buyers, couples/families relocating, tenant-occupied, and 2-4 unit properties.
What inspired you to start your own business? I knew the nuances of owning a business, as my parents owned their real estate appraisal business in San Francisco which I worked at while attending elementary and high school. I was aware of the dedication and hard work required, as there were many nights my parents worked past midnight. However, there is something so simple about being a business owner – it’s all about the client. This concept cuts through the minutiae which is very attractive to me. If I lead with the client, everything else falls into place.
What do you enjoy about your work? I enjoy meeting new people and sharing the history of San Francisco neighborhoods from a native’s point of view. I also enjoy the opportunity to work with my husband, Ed, who is my real estate partner on the Milestone Real Estate Team.
What role does networking play in growing and managing your business? Networking helps me grow my business by enlarging my sphere of influence which is key for any business owner. In terms of managing my business, along with the informative monthly presentations of PWN, networking allows me to forge meaningful relationships with other business owners who are great resources for my real estate clients, such as wealth advisors, trust attorneys, mortgage brokers and moving/relocation management firms. This, in turn, allows me to continue to serve my clients long after the real estate transaction is complete.
What’s your favorite tip for success with networking? Successful networking is all about the follow up. Make sure to send a note, connect on Linkedin/social media, and text/call after the event to meet again for a one-on-one.
How do you think being a woman in your profession has been more or less challenging than men? Since I work with my husband, I have experienced first hand clients who either rely more on me because I have knowledge about schools, playgroups, summer camps and club sports, or clients who rely more on my husband because he has a background in construction. Prospects will always gravitate towards who they feel they have a better connection with, therefore, I’m comfortable knowing that as a woman there are endless clients who rely on my expertise and knowledge.
What’s a mistake you made early on in your career and what business skill or wisdom has come from it? In my first month of business, I over-promised and under-delivered. No deadlines were missed, but my clients depended on my word and it felt terrible to let them down. Since then it has always been under-promise and over-deliver and my clients appreciate it.
What’s something PWN members don’t know about you? I have nine siblings which has prepared me well for making connections with clients. Although my siblings’ personalities and interests vary, I always found a way to connect with each of them whether it was through cooking, exercise, music, or the challenges of being a business owner.
What are you reading? The Compound Effect. The book explains how small, seemingly insignificant steps applied consistently over time will create a radical difference. Therefore, daily, positive habits over time can have an amazing effect and daily, negative habits over time can have a disastrous effect. And the beauty of this philosophy is that it applies across the board – improving your health, relationships, finances or anything else. The book is though provoking and I highly recommend it.