When and why did you join PWN? I joined PWN 2015 after visiting several other networking groups. For me, PWN really strikes a balance between providing a great place to network, and also making the space available to get and give real support and advice from/to other members.
What’s your business? My business is San Francisco Integrative Medicine. We specialize in using acupuncture, herbal, and functional medicine to treat a variety of conditions with a focus in women’s health, fertility, pain management, digestive and emotional well-being.
What inspired you to start San Francisco Integrative Medicine? I’ve always wanted to include functional and herbal medicine in my work as an acupuncturist and never found a job that allowed me to do that. The next logical step was to start my own business where I could treat patients from an eastern perspective with western influences.
What to you enjoy about your work? I love solving a mystery. Gathering all the clues or symptoms the client is experiencing. For example: ringing in ears, digestive issues, sleep quality; medical history — trauma, supplements; physical observations: dry hair or skin, ridged fingernails, swollen ankles, bloodshot eyes; and physical exam: pulse, sensitive points, range of motion.
I then analyze the clues to determine the root causes. Frequently, clients will notice that the acupuncture resolves other issues beyond their primary focus. But what I love most is seeing my client’s smile when they feel well enough to get back to what they love.
What role does networking play in growing and managing your business? Networking not only gives me the opportunity to make connections and get my business out there but build valuable referral resources for my clients.
What’s your favorite tip for success with networking? Say “yes” to every opportunity that comes your way — and then put in the work to make sure it’s done right.
How do you think being a woman in your profession has been more or less challenging than men? This may be one of the few instances in my life where being a woman benefits my chosen career. My patients, male or female, seem to feel more comfortable with a female practitioner.
What’s one of your most challenging work situations, and how your did you resolved it? A challenge I face often are patients that have a fear of needles. I need to figure out ways to distract and ease them into a comfort zone so they can actually enjoy coming to their appointments instead of being terrorized by it.
What do you do for fun? I really enjoying swimming, cooking, and most of all napping.
What is something PWN members don’t know about you? After returning to the USA from living overseas, I was able to eat 30 burgers in 30 days.
What are you reading? Any book with tips on how to get your baby to sleep.
Check out Elanita’s PWN listing for her contact information.
Meet her at a PWN Lunch & Learn.